Trading real traffic for web traffic

If you’re not allowed to stand on the highway interchange to spread your message to cross-state commuters, maybe the Internet is the way to go.

Our story on campaign signs masquerading as traffic devices received over 900 Facebook recommendations as of 4 p.m. on Wednesday.

Christian Berrigan, the designer of the eye-catching signs, has been helping the story spread with an email to supporters of his message. Here’s a truncated version of the email:

“Madore Activists Grab Media Attention!
For those of you who support David Madore or who are against tolls and light rail, you can help this effort by simply taking 60 seconds RIGHT NOW to go to this article in the Columbian and right below the reporters name, click on the “recommend” button to share the article to your facebook page. This article already has an extremely high share count organically, so anything we can do to continue getting this message out would be great. Most stories get 20 – 50 shares, with over 100 being an exception. As of now this story has more than 800++ shares!! This message is getting out to 1000s of people and if you share this directly from the Columbian’s page it will help give it even more credibility and attention. The story was also in the Columbian hard copy today on the front page below the fold!”

Berrigan has made it clear he’s looking for a new spot to post up with the signs and spread his message. (And the state says they’ll be looking for him if he does.)

It’s unlikely he’ll find a location with as much commuter traffic as the connection between Highway 14 and Interstate 5, but it appears the signs are being seen by a fair amount of web traffic while he searches.

Erik Hidle

Erik Hidle

Erik Hidle covers Clark County government for The Columbian. He can be followed on facebook at, on Twitter at @col_clarkgov or contacted by email at

Scroll to top