Nelson Holmberg at RBA

Nelson Holmberg of Gravity Associates spoke about Marketing Strategies at the Ridgefield Business Association meeting on Wednesday. His main points to be considered when planning a marketing campaign were to use a personal approach, know your audience, prioritize your goals, think outside the box, do news releases that have a story to tell, be creative and bold.

The revitalized Ridgefield Business Association meets the last Wednesday of the month at various locations around town. Its purpose is support businesses in Ridgefield. For information on the association, visit ridgefieldwash.com.