How Starting an Ecommerce Business in 2022 is a Good Idea
If there is one thing that the last couple of years have taught us, it is that online shopping is on the rise. Not only is it gaining popularity, but it is also on its way to taking over traditional commerce.
The two main catalysts for the recent surge in e-commerce are the global pandemic and technological development. Although traditional commerce still has its place, there are several reasons why starting an e-commerce business in 2022 is a good idea.
There are several platforms that you can use to set up your virtual store and the best part is that you do not need a tech degree to do it. Most people are apprehensive about starting an e-commerce business because they feel that their technical skills do not allow them to do it. If a budget is tight, renting a store is already out of the question, but so is paying a web developer.
Thankfully, there are platforms out there where you can build your site with the minimum of tech skills. Web hosting is also much easier and cheaper than ever before. Web hosts like GreenGeeks offer versatile packages that can accommodate any type of store.
When e-commerce started, people were not very confident in the security or the reliability of the shopping process. However, as e-commerce giants like Amazon grew, so did the confidence of people. Today, many people prefer doing their shopping online because of the comfort and ease with which they can do it.
Their experience has taught them that they can rely on the online store or company to deliver the products. This confidence springs from public reviews. The more positive reviews a store has, the more people trust in the efficiency, reliability, and quality of the store.
Traditional commerce has a major drawback in that it can only serve the community that surrounds the store. This is great if you live in a densely populated area. However, e-commerce has opened the door for businesses to access international markets. In e-commerce, the biggest job is not to sell your products but to get traffic to come to your store.
If your products or services are good, then they will sell themselves. Getting the people to your store is the most important task and then making sure that the customer is satisfied with the purchasing and delivery process.
Together with an international shopper’s market that e-commerce store owners can tap into, they also have new modes of delivery that have been developed. Traditionally and ideally, e-commerce businesses want to deliver their products to the door of the buyer, but that is not the only option available today.
For those businesses that have a brick-and-mortar store, they can now also offer a pick-up service where the client orders online and merely walks into the store to collect their order. This allows them to lure more clients to their store as pick-up services do not cost anyone any money. An added benefit is that the walk-in clients often see something they like and buy something extra in the process.
Social media marketing
Social media platforms have also seen the value in e-commerce and have adapted their platforms to places where businesses can share their products and services on their platform. This is great news for e-commerce businesses, seeing that social media spreads quickly.
This also serves as an additional marketing space where business owners can redirect their customers to their website. This makes an organic discovery of an online store much easier to achieve.