Dame DOLLA song “Bigger Than Us” to play in Christmas Day ad for JBL

photo via adidas

photo via adidas

The Portland Trail Blazers won’t be part of the NBA’s smorgasbord of Christmas Day offerings, but that doesn’t mean that they won’t be on your TV.

Blazers All-Star point guard Damian Lillard will be debuting a new song “Bigger Than Us,” under the rap alias Dame DOLLA in a JBL advertisement that will air during the Cavaliers-Warriors Christmas Day game, according to a series of Instagram posts.

A preview version of the song has already been released on Lillard’s SoundCloud page and is available for purchase on iTunes.

[soundcloud url=”https://api.soundcloud.com/tracks/238862936″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]
According to the posts, Lillard and his song will be in the spot alongside reigning NBA MVP Stephen Curry of the Golden State Warriors who will be playing in the marquee game of the day. The song “Bigger Than Us” will be “available” on JBL.com according to Lillard’s post. There’s no telling whether available means able to stream or whether those of you who want the song can download it for free as part of the promotion.

All of Lillard’s previously released tracks are free to listen to on SoundCloud. All of his summer music releases are right here.

[soundcloud url=”https://api.soundcloud.com/playlists/134070959″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]

The Cavaliers and Warriors play at 2PM at Christmas Day on ABC. The Blazers play the Cavaliers the next day, Saturday at 7 PM at the Moda Center.

Lillard is currently nursing plantar fasciitis in his left foot, which has caused him to miss two games, the first two regular season games he’s missed in his NBA career.

Erik Gundersen

Erik Gundersen

Erik Gundersen is the Trail Blazers beat reporter for The Columbian. He's a graduate of the Allen School of Journalism and Communication at the University of Oregon in addition earning a degree in Spanish. He's covered the NBA for four seasons. You can also occasionally find his work on ESPN.com's NBA section for their TrueCities series. He also fist-bumped with Kanye West once. Follow @BlazerBanter on twitter for more Blazers and NBA news.

Scroll to top