Social Media Strategy to Target Gen-Alpha
Social media is the way of our future, and companies devote much attention to marketing their products on these platforms. Since social media users are younger, strategies aim to attract Generation Z. However, they are not the youngest generation on the planet. This is Generation Alpha.
They are the future spenders of the world economy and should be central to social media strategies. Here is a closer look at Gen-Alpha and how their preferences will affect social media marketing:
Generation Z vs. Gen-Alpha
The principal distinction between these two generations is their relationship with technology. Generation Z grew up during the infancy and development of the internet and social media, whereas Gen-Alpha was born after its inception. Generational cutoff ages are contentious and cannot be cast in stone.
However, it is generally accepted that Generation Z was born from 1997 onwards. Where Generation Z ends and Gen-Alpha starts is less definitive, although most agree that it is somewhere around 2010. If we take this date and extrapolate upon it, the oldest members of Gen-Alpha are set to turn nine this year.
While this group is young, their economic influence should not be underestimated. Greenfly specializes in content collaboration and distribution, and its experts understand the value of incorporating strategies to approach Gen-Alpha in its clients’ marketing endeavors.
Gen-Alpha and social media
For Generation Z, social media is a tool that they have learned to use. Gen-Alpha sees it as a way of life. Therefore, parents who think that today’s teens’ lives are dominated by social media have another thing coming. This younger generation is expected to be the most tech-savvy, advanced, highly connected, and wealthiest of all those that preceded it.
To better understand Gen-Alpha, we need to look at who their parents are. Most Gen-Alpha parents are Millennials, born between 1981 and 1995. They are raising Gen-Alpha using their generation’s values, and this should be considered when making marketing decisions for the youngest generation of them all.
Gen-Alpha’s social media presence
Some Gen-Alphas have a social media presence despite being under the age of nine. They appear in posts created and published by their parents. Some parents have even created social media profiles representing their children. Naturally, the subjects of these posts are not given autonomy over what is posted. Indeed, some of them might not even be aware of their social media presence.
However, their Millennial parents are likely to get them onto social media earlier than Generation Z’s did. These caregivers see this exposure to technology and social media as being in a child’s best interests because it represents the future.
They understand that shielding their children from social media too much would be disadvantageous to their kids, who will be a step or two behind their peers.
The most obvious way to target Gen-Alpha through social media is via their parents. Influencers seen as good role models for parents or children play a significant role in many purchasing decisions. Therefore, when parents see celebrities choosing certain products to use on their children, they are inclined to do the same.
Companies target millennial parents with products aimed at Gen-Alpha, such as educational tools, toys, games, and fashion. By stressing how their products will benefit these children, such companies can easily take advantage of millennial purchasing power.
Social media will heavily influence the purchase choices of Gen-Alpha. They will see companies advertising their social media platforms during children’s television shows and ask their parents to look at these pages and posts. This, in turn, will increase Gen-Alpha spending, whether it is their allowance money or an expense that parents take on.