How to Start a Gardening Business in 5 Steps
If you’ve been providing landscaping services for any amount of time, then you know that this is a pretty versatile industry. You can serve clients in the residential, commercial and public sectors.
You can grow your business as large as you can handle. After all, everyone needs someone to keep their yard clean, neat, and beautiful. That’s why this is a $4.5 billion industry, which is split between 17,000 businesses and 65,000 employees.
If you haven’t yet started your landscaping business but are passionate about this work and want tips on how to start and operate a successful enterprise in this industry, then you’ve come to the right place.
Here are some important tips from successful business owners on how to start a gardening business.
- Figure Out What You Need
A gardening business is about more than tending to your client’s landscaping.
In order to turn your passion into a legitimate business, you must take care of basic business requirements such as registering your business, human resources, marketing, and accounting.
You must also ensure to always offer good customer service as that will enable you to gain customers and form long-lasting relationships with them.
Excellent service is what sets successful gardening company owners apart from regular landscape artists, and a business phone system can help you achieve that.
While qualifications aren’t necessarily a requirement, it wouldn’t hurt taking a few courses here and there to add a bit more credibility to your operation.
- Have a Business Model
The next thing you should do is to conduct market research to determine who your target market is. While there’s plenty of fish in the sea, you should focus on one niche or type of customer so that it’s easier to do customer outreach when necessary.
Doing customer research will also open your eyes to gaps in the market or areas that need improvement, and you can use that to position yourself as a unique service provider.
You could specialize in large one-off projects that include pond installation or starting someone’s garden from scratch. Or you could specialize in weeding and hedge trimming or weekly lawn mowing.
The more streamlined your services are, the better able you’ll be to find your target customer and provide the best service to them.
- Hire the Right People
While it’s common to start off flying solo, as your business grows you’ll most probably hire people to help out. Make sure that you hire the right people that are as passionate about their work as you are.
This includes an administrator, a bookkeeper, and a manual laborer. You can hire these people on a part-time or full-time basis based on your needs.
You could also use a virtual phone system as a cost-effective way to keep in touch with customers and your team.
Just make sure to have an effective recruitment strategy to help funnel the right types of employees your way.
- Build a Marketing Strategy
Like any business, you must develop a marketing strategy that’ll serve as your launching pad into the world.
The more you market your company the better your chances of being found by potential customers that are part of your target market.
You’ll know that your marketing strategy is effective when it brings you new business consistently.
- Don’t Ignore Online Marketing
It’s essential to have a website as a modern-day business owner, no matter what industry or service business you’re in.
That’s because most people start online when looking for a gardener and will almost always go for a place with the most professional looking website.
A simple website will do, you don’t need anything complicated to make a splash. The most important thing is to look professional and make sure that it has all the important information such as the services you offer, your contact information, and an about page.
Things like customer testimonials and photos of past projects will go a long way to sway new customers your way.