Gardening with Allen

How to market a gardening business

A gardening business can be more lucrative than you might think at first. The key is to become excellent at marketing your services so that you always have new customers to fill your pipeline with. Here are seven tips to help you market your gardening business.

Create Name Recognition

One tip that most of your competitors will fail to implement is proper logo design. Hire someone to create a logo that helps people in your local area recognize your company. Simply having a well-designed logo establishes a level of trust and credibility with prospective customers.

Start Marketing Prior to Spring and Summer

You’ll be at a disadvantage if you start marketing your services deep into the peak gardening times of spring and summer. Other companies might have already secured the contracts you want. Employ an advertising campaign as the weather begins to warm up. Try Google ads and Facebook ads to reach local customers.

Don’t Target Everyone

A small business can’t market to everyone all at once. It’s better to focus on a small subsection of the total market. Do some research and identify the best customers for your services. Do you want to target brand new homeowners? How about owners of older homes? Or, you might target more affluent customers.

Create a Website

Your website needs to showcase your skills. Use a portfolio approach with pictures of projects you’ve already done for past customers. Add to the portfolio after every job. Make use of testimonials, too. Add a dedicated testimonials page so prospective customers see how much your past customers love you. Use Kall8 to add text messaging or toll-free options to your website.

Use Direct Mail

Direct mail stands out even more in this day and age of digital marketing. Statistics reveal that customers open their direct mail and respond to it favorably. They actually like to receive snail mail marketing messages over email or text marketing.

You can use direct mail postcards to target entire neighborhoods so that all homeowners learn about the next special on your gardening services. Make sure your newly-designed logo is prominent on your postcards. Over time, more and more local homeowners will become familiar with your brand.

Use Business Listing Sites

You still don’t want to forget about digital marketing opportunities. Get listed on all the popular listing websites because many people use them to find gardening services and read reviews.

Here are some of the best listing sites to use:

  • Yelp
  • Google
  • Houzz
  • Angie’s List
  • Thumbtack
  • Porch
  • Home Advisor

Pay close attention to your local business profile on these websites. Fill everything out so you are seen as reputable. Explain yourself well in the About sections. Update the listings often with new pictures showcasing your latest projects. Add a link to your website from each of the listing sites.

Get Reviews from Customers

Always ask your satisfied customers to review your work on the listing sites. Getting reviewed on Google, for example, plays a major part in how well you rank when people search for local gardening companies. A positive review helps people make a decision to contact you and helps you become more visible in local searches all at the same time.

Follow these tips to successfully market your gardening business.

Allen Wilson

Allen has been writing about gardening for over 30 years. He is a retired professor of Horticulture.