Gardening with Allen

Growing Your Landscaping Business

A lawn and landscaping business seems simple enough, but nothing is always straightforward in business. People’s needs change over time, and the clients that they used to have may no longer need your services. In contrast, you may work in an upscale neighborhood where most people are wealthy enough to afford luxurious landscaping. Either way, know what you must do to grow your landscaping business this coming year.

Invest in New Technologies

Investing in new technology is recommended for any modern business owner. Your landscaping business can benefit from the use of newer, more advanced lawnmowers, leaf blowers or landscaping tools. Make a habit of looking for new inventions to make the manual labor easier and faster.

Solicit the Help of Minors

Youths tend to work for less money than young adults do. They’re also less likely to ask for benefits and insurance plans. So, it’s a good idea to solicit the help of teens and young adults to join your list of employees. Also, invest in job training to increase work productivity and reduce the number of workplace accidents.

Keep Your Old Clientele

Too many business owners focus too much on trying to find leads. As a result, they tend to neglect the needs of the existing clientele they have. The fact is that most of a company’s clients are loyal and have remained so for years. The 80/20 rule assumes that 20% of your clientele are paying for most of your services, so maintaining long-term relationships is important.

Continue to update the profiles of your existing clients and ask them what their needs are. Do not assume that their needs and interests will never change. If they retire, they may need fewer services to save money. If they change jobs, they can afford more expensive services.

Improve Marketing Techniques

Apply new, improved techniques to improve marketing campaigns for your landscaping company. The first and most important step is to know your audience. Know who your customers are, such as their ages, races, genders, socioeconomic backgrounds and other relevant details. You don’t have to know everything about them like where they went to school or their annual incomes. But you must know enough to create campaigns that are targeted to their specific interests and demographics.

Having the right marketing tools is also important. Software is the most valuable tool to use when creating and managing a marketing campaign. Your software needs a dashboard to show real-time updates as they come along. You need a database to store expanding lists of clients who will buy your landscaping products and services. Know what your company needs management of and look for the most important features first.

No matter when you start a landscaping business or how many customers there are, continue making updates to your marketing campaign and the ways in which you conduct business. Even a small change requires your full attention and dedication. Just like a landscape, a business changes often and needs to be kept up to date.

Allen Wilson

Allen has been writing about gardening for over 30 years. He is a retired professor of Horticulture.