Blazer Banter

Holdahl: Blazers VP of Marketing Details Considered Court, Uniform Changes

Casey Holdahl of ForwardCenter.net caught up with Blazers Vice President of Marketing and Digital who detailed some of the considered changes that the Blazers marketing team is thinking about.

Ben Golliver of Blazersedge.com reported the Blazers would investigate new uniform designs.

Chris Haynes of CSNNW.com reported that the Blazers would design a new court and that it would likely be a two-toned design.

Holdahl’s interview with Hankins provides a little more clarity on what the Blazers are thinking.

On the jerseys:

“We honestly don’t know to what extent we’ll make changes at this point if any,” Hankins wrote in an email. “We just want to gauge the temperature of the fans for these kinds of changes … We’ve had the same uniforms for more than a decade ­ so it is at least worth asking the question. What we do know from the research we’ve already done, is that we have a pretty good thing going here and the fans don’t want to see a drastic departure from the current look.”

One possibility is that the team will look to a more retro feel, as preliminary feedback has been positive regarding throwback uniforms. Moving away from the tradition red, black and white colors the team has used since its founding unlikely, but Hankins notes that at this stage in the process, nothing is even close to decided.

“The idea of vintage uniforms is a popular look around the NBA,” wrote Hankins. “In fact, we are blessed as an organization to have so many good uniforms in our past to look at as inspiration and much of the feedback we’ve seen so far indicates that fans would like us to at least look in that direction. While we haven’t even started the process of imagining what new uniforms will look like and won’t until we get results back from this most recent survey, you can guarantee that we will make the fan’s voices a part of the process.”

In a related note, Dane Carbaugh of AYoungSabonis.com did some mock ups of new jersey designs.

On the court:

Chris Haynes at CSNNW reported a few weeks back that the team is looking at potentially moving away from replacing the one tone court the team currently has with a two tone court used by various teams around the NBA. Hankins said that there will in fact be a new court but that the color scheme may remain the same.

“The court is need of replacement since it’s reached the end of its life,” Hankins wrote. “It has been reported that we’re looking at the two-tone court, but we’re also looking at the possibility of a one-tone court.”

But there’s also other interesting court aesthetics being considered, including wood products that are native to Oregon and sustainably harvested.

There’s a lot more interesting details on recent marketing changes and ones the team will consider in the future in the rest of Holdahl’s piece.

 

Erik Gundersen

Erik Gundersen is the Trail Blazers beat reporter for The Columbian. He's a graduate of the Allen School of Journalism and Communication at the University of Oregon in addition earning a degree in Spanish. He started writing about NBA Basketball for SwishScout.com before being the Sports Reporter Intern for TrailBlazers.com. He also fist-bumped with Kanye West once. Follow @BlazerBanter on twitter for more Blazers news.

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